Blogging your way to profits?

I recently was offered two free bottles of Country Bob's all purpose sauce both to try and to blog about. I'm one of those people who are true to their word so here I am blogging.

About the sauce: well it's like a Heinz 57 but a little more intense. We tried it as a dipping sauce for grilled chicken. Not bad, but as I said a little bit strong. I think it would make a good ingredient in recipes rather than a stand alone sauce.

What intrigues me most about this product is not the actual taste but the marketing. If you google Country Bob's you'll find several blogs on the product. These were presumably all people who were offered free product and asked to blog about it. I wonder what the success rate on that? How many people take the product and blog about it compared to those who just say yes to a freebie without the write-up? Don't know but it seems to be an effective way to get the search engines to find your name.

So here I am blogging about Country Bob's. Not raving about the sauce...but I'm sure this blog will show up in the search engines.

Pisco Sour...the new Mojito?

Seems like everywhere you went over the past couple of summers the drink of the moment was the Mojito. From the traditional recipe to variations made with 7-up (horror!) and other ingredients Mojitos seemed to be the "in" cocktail. (Remember Cosmopolitans?) Well move over Mojito...there's a new cocktail in town and it comes from one of the hottest culinary destinations in the world. It's the Pisco Sour.
Originally from the town of Pisco, pisco is a distilled liquor is made from a range of eight different grapes. Often times it is mixed with fruits and spices to create delicious cocktails. The most famous drink is the Pisco Sour. Epiculinary's tour to Peru includes a Pisco Night in which you enjoy a Pisco tasting and learn to make delicious pisco drinks.

INGREDIENTS
3 parts Quebranta pisco
2 parts sugar syrup
1 part lime juice
1/8 of an egg white

Ice
3 drops of Angostura bitters

DIRECTIONS
Place all the ingredients, except fo the bitters, in the order listed in a cocktail shaker. Shake for 15 seconds. Strain and serve in a chilled glass. Add 3 drops of Angostura bitters.